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evorynē is not a wellness brand that added yoga language. It is a brand that speaks from lived practice — visually, verbally, and philosophically.
Every color evokes a stage of practice. Maroon for depth and commitment. Blush for softness and care. Lavender for the meditative mind. Plum for the quiet confidence of an experienced practitioner.
Cormorant Garamond for editorial headlines — the kind of font that feels like a yoga retreat brochure in the best possible way. DM Sans for clean, readable body copy. Great Vibes cursive for rare, sacred accent moments on packaging.
Practice deeper.
Your body knows what it needs. We just make it easier to give.
Moon phases (RESTORE/sleep), Flow waves (movement), Capsule pair (supplement), Yoga mat (practice), Meditating figure (mind), Lotus heart (wellbeing). Each product is mapped to an icon across all touchpoints — packaging, email, social.
The repeating lotus motif in pink and sage lines all inner packaging tissue, eco outer cartons, digital backgrounds, and social Story frames. The lotus — which grows through mud to bloom — is the metaphor of the brand: the practice takes work. evorynē supports every layer of it.
evorynē speaks the way a deeply knowledgeable yoga teacher speaks to a long-time student — warm but never preachy, science-literate but never clinical.
| evorynē IS | Warm, grounded, quietly confident, science-literate without being clinical |
| evorynē is NOT | Preachy, pushy, wellness-jargon, generic fitness language |
| On Science | Explains evidence plainly; cites mechanisms without lecturing |
| On Practice | References specific poses and sensations practitioners recognise |
| On Safety | Transparent about ingredients; proactively shares what we DON'T include and why |
| On Affiliates | "Share what you already believe in — and earn with every student who stays." |
| On Subscribe | "Begin your protocol. Cancel anytime." — never pushy urgency tactics |
| On Earth Plan | "Your practice is already conscious — your supplements should be too." |
| Pillar | Theme | Products | Example Content |
|---|---|---|---|
| MOVE | Joint mobility, flexibility, range of motion | ALIGN, FORM | "5 morning mobility rituals before your first pose" |
| RESTORE | Recovery, sleep, nervous system | RESTORE, PRESENCE | "The parasympathetic window: why what you take at night matters more than pre-practice" |
| GROUND | Foundation, systemic health, consistency | GROUND, FORM | "The boring supplement nobody talks about (that every serious practitioner needs)" |
| PRESENCE | Mind-body connection, focus, awareness | PRESENCE, RESTORE | "What Lion's Mane does for your nervous system as a yogi" |
| EARTH | Sustainability, conscious consumption | Earth Plan | "2,000kg of CO₂ not shipped this year — thank you" |
40 million Americans practice yoga or Pilates. None of the major DTC supplement brands have built specifically for them. That is the white space evorynē owns.
| Brand | Monthly Price | Yoga/Pilates Focus | Subscription | evorynē Advantage |
|---|---|---|---|---|
| evorynē | $89 / $149 | CORE — built for both | Yes + 10% lifetime aff. | — |
| Sakara Life | $149–$350 | Partial | Yes | 3x cheaper for 5-product stack |
| AG1 / Athletic Greens | $79 (1 product) | No | Yes | 5 products for $10 more/month |
| Moon Juice | $38–$65 | Adjacent | Limited | Dual-practice specificity; safer ingredients |
| Ritual | $35 | No | Yes | Practice-targeted formulation |
| Organifi | $69–$79 | Partial | Yes | Community + affiliate program depth |
Every product is confirmed available on Supliful's US catalog, clinically evidenced, and screened against all known serious adverse event databases.
No product in the evorynē stack contains ashwagandha (NIH LiverTox Score B — documented liver injury including transplantation), high-dose curcumin extract with BioPerine (documented liver injury, TGA & ANSES safety alerts), or any ingredient subject to regulatory bans in Denmark, France, Netherlands, or Australia. Every ingredient is screened against the NIH LiverTox database before inclusion.
Every tier is priced to sustain a 10% lifetime affiliate commission while delivering genuine premium value at a price point that outcompetes single-product generalist brands.
The industry standard offers 10–20% on the first order only. evorynē offers 10% on every order, forever. That changes everything about how yoga teachers and Pilates instructors think about recommending us.
A yoga teacher with 500 students who converts just 30 subscribers earns $267–$447 per month in passive income — indefinitely. Not because they sold something. Because they shared what they believe in.
| Profile | Active Referrals | Monthly Income | Annual Income | Tier |
|---|---|---|---|---|
| Yoga teacher, local studio, 200 students | 12 | $107/month | $1,284/year | Flow |
| Pilates instructor, 5K Instagram followers | 28 | $356/month | $4,272/year | ZenMaster |
| Wellness blogger, 30K monthly readers | 65 | $934/month | $11,208/year | Luminary |
| Yoga teacher trainer, 2K YouTube subscribers | 40 | $535/month | $6,420/year | Luminary |
| Pilates studio owner, email list of 800 | 55 | $758/month | $9,096/year | Luminary |
Priced at $89/$149 with affiliate margins confirmed. Year 1 is profitable. The affiliate channel replaces paid media, compressing CAC while growing LTV.
| Metric | Ritual Box ($89) | Full Stack ($149) | Blended (~$114) |
|---|---|---|---|
| Monthly Revenue | $89.00 | $149.00 | $114.00 |
| Supliful COGS | $28.00 | $68.00 | — |
| Packaging + Shipping | $9.50 | $12.50 | — |
| Gross Profit (before affiliate) | $51.50 (57.9%) | $68.50 (46%) | — |
| 10% Lifetime Affiliate (when referred) | $8.90/month | $14.90/month | — |
| Net Contribution after Affiliate | $42.60 (47.9%) | $53.60 (36%) | ~$47 |
| 12-Month Net LTV (after affiliate) | $503 | $632 | — |
| Blended CAC (paid + affiliate) | $50–65 | ||
| LTV:CAC Ratio | 8:1 → 24:1 (Year 1 → Year 3) | ||
Shopify is the revenue engine. Amazon is credibility. TikTok is discovery. Every channel feeds the subscription — which lives on Shopify alone.
Amazon's Fair Pricing Policy prohibits listing your product cheaper anywhere else online — including your own DTC site. evorynē's standalone product prices are identical on Shopify and Amazon. Subscription box savings ($89/$149) are a membership benefit for subscribing, not a lower per-unit price on a listed SKU — this framing is explicitly policy-compliant. TikTok Shop is priced +15% above DTC/Amazon (not subject to Amazon's policy) to cover 6% platform fee + FBT fulfillment + 10% creator commission.
| Channel | Year 1 | Year 2 | Year 3 | Primary Role |
|---|---|---|---|---|
| Shopify (subscriptions) | $215K (85%) | $585K (75%) | $1.1M (70%) | Recurring revenue engine |
| Amazon FBA (individual) | $18K (7%) | $104K (13%) | $275K (17%) | Discovery + credibility |
| TikTok Shop (individual) | $20K (8%) | $91K (12%) | $200K (13%) | Viral acquisition → Shopify |
| Total | $253K | $780K | $1.57M | Multi-channel DTC brand |
Every phase has a single primary objective. Execution discipline — not capital — is what separates successful DTC brands from ones that fade.
Capital-efficient by design. The Supliful infrastructure eliminates inventory risk, warehouse costs, and minimum order commitments — focusing every dollar on brand building and affiliate acquisition.
| Path | Timing | Valuation | Likely Acquirer |
|---|---|---|---|
| Strategic Acquisition | Year 3–4 | $5.5M–$7.9M | Lululemon, Vuori, YogaSix, CorePower, Onnit |
| Private Equity | Year 3 | $3.5M–$6M | PE investment enables 10,000+ sub scale + retail |
| Continue & Scale | Year 5+ | $10M+ (revenue) | Erewhon, Whole Foods retail + international rollout |